Customer segmentation traveller types and their needs in 2020
Dan Greaves
| Year of publication: |
2008
|
|---|---|
| Authors: | Greaves, Dan |
| Published in: |
Trends and Issues in Global Tourism 2008. - Berlin : Springer, ISBN 3-540-77797-0. - 2008, p. 149-164
|
| Subject: | Tourismusmarketing | Tourism marketing | Online-Buchungssystem | Online booking system | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Urlaubsverhalten | Holiday behaviour | Trend | 2007-2020 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003645901