Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Arne Floh; Alexander Zauner; Monika Koller; Thomas Rusch
| Year of publication: |
2014
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|---|---|
| Authors: | Floh, Arne ; Zauner, Alexander ; Koller, Monika ; Rusch, Thomas |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 5, p. 974-982
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| Subject: | Customer segmentation | Perceived value | Unobserved heterogeneity | Finite mixture modeling | Beziehungsmarketing | Relationship marketing | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010364065