Customer segmentation with purchase channels and media touchpoints using single source panel data
Satoshi Nakano, Fumiyo N. Kondo
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Nakano, Satoshi ; Kondo, Fumiyo N. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 142-152
|
| Subject: | Multichannel shopping behavior | Purchase stages | Latent-class cluster analysis | Behavioral data | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Clusteranalyse | Cluster analysis | Zielgruppe | Target group | Marktforschung | Market research | Lieferantenmanagement | Supplier relationship management | Online-Handel | Online retailing | Panel | Panel study | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.11.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808569