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Managing social media crises with your customers: The good, the bad, and the ugly
Grégoire, Yany, (2015)
Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey, (2014)
A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power
Grégoire, Yany, (2010)