Customer share marketing : how the world's great marketers unlock profits from customer loyalty
Tom Osenton
| Year of publication: |
2002
|
|---|---|
| Authors: | Osenton, Tom |
| Publisher: |
London [u.a.] : Financial Times Prentice Hall |
| Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Kundenbindung | Customer retention | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVII, 284 S 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-067167-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001637579