Customer share marketing : how the world's great marketers unlock profits from customer loyalty
Tom Osenton
| Year of publication: |
2002
|
|---|---|
| Authors: | Osenton, Tom |
| Publisher: |
London : Financial Times Prentice Hall |
| Subject: | Kundenmanagement | Kundenbindung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 284 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-067167-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004706584