Customer success management, customer health, and retention in B2B industries
Bryan Hochstein, Clay M. Voorhees, Alexander B. Pratt, Deva Rangarajan, Duane M. Nagel, Vijay Mehrotra
| Year of publication: |
2023
|
|---|---|
| Authors: | Hochstein, Bryan W. ; Voorhees, Clay M. ; Pratt, Alexander B. ; Rangarajan, Deva ; Nagel, Duane M. ; Mehrotra, Vijay |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 4, p. 912-932
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| Subject: | Customer Health | Customer Retention | Customer Success Management | Marketing Metrics | Relationship Marketing | Theories-In-Use | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | B-to-B-Marketing | Business-to-business marketing | Gesundheit | Health |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.09.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014451313