Customer supercharging in experience-centric channels
David R. Bell, Santiago Gallino, Antonio Moreno
| Year of publication: |
2020
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|---|---|
| Authors: | Bell, David R. ; Gallino, Santiago ; Moreno, Antonio |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 9, p. 4096-4107
|
| Subject: | retail operations | marketing-operations interface | omnichannel retailing | experience attributes | quasi-experimental methods | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2019.3453 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012297783