Customer switching behaviour in the Chinese retail banking industry
Michael D. Clemes, Christopher Gan and Dongmei Zhang
| Year of publication: |
2010
|
|---|---|
| Authors: | Clemes, Michael D. ; Gan, Christopher ; Zhang, Dongmei |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 28.2010, 7, p. 519-546
|
| Subject: | Privatkundengeschäft | Personal banking | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008738386