Customer Targeting: A Neural Network Approach Guided by Genetic Algorithms
| Year of publication: |
2005
|
|---|---|
| Authors: | Kim, Yongseog ; Street, W.Nick ; Russell, Gary J. ; Menczer, Filippo |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 51.2005, 2, p. 264-276
|