Customer-to-customer interaction in service development : a many-to-many approach
Year of publication: |
2006
|
---|---|
Authors: | Gummesson, Evert |
Published in: |
Involving customers in new service development. - London : Imperial College Press, ISBN 978-1-86094-669-1. - 2006, p. 77-97
|
Subject: | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing |
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