Customer-to-customer interactions: broadening the scope of word of mouth research
Barak Libai; Ruth Bolton; Marnix S. Bügel; Ko de Ruyter; Oliver Götz ...
| Year of publication: |
2010
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|---|---|
| Authors: | Libai, Barak ; Bolton, Ruth ; Bügel, Marnix S. ; Ruyter, Ko de ; Götz, Oliver |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 3, p. 267-282
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| Subject: | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652134