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Towards Understanding Consumer Processing of Negative Word-of-Mouth Communication: The Roles of Opinion Agreement and Organizational Response
LEE, CHUNG HUN, (2011)
Customer uncertainty dimensions and online information search in the context of hotel booking channel
Lee, Chung Hun, (2010)
Toward understanding consumer processing of negative online word-of-mouth communication : the roles of opinion consensus and organizational response strategies
Lee, Chung Hun, (2014)