Customer value analysis : a two-stage data mining approach
Ching-Tzu Tsai, Chih-Fong Tsai and Chia-Sheng Hung
| Year of publication: |
2011
|
|---|---|
| Authors: | Tsai, Ching-tzu ; Tsai, Chih-fong ; Hung, Chia-sheng |
| Published in: |
Customer relations. - New York : Nova Science Publishers, ISBN 978-1-61761-210-7. - 2011, p. 95-113
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value | Data Mining | Data mining | Entscheidungsbaum | Decision tree | Automobilzulieferindustrie | Automotive supplier industry | Taiwan | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988070