Customer value creation : a practical framework
J. Brock Smith and Mark Colgate
| Year of publication: |
2007
|
|---|---|
| Authors: | Smith, J. Brock ; Colgate, Mark |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 15.2007, 1, p. 7-23
|
| Subject: | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003743265