Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Dhananjay Bapat and Linda D. Hollebeek
| Year of publication: |
2023
|
|---|---|
| Authors: | Bapat, Dhananjay ; Hollebeek, Linda D. |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 7, p. 837-853
|
| Subject: | Customer engagement | Customer perceived value | Customer-based brand equity | Perceived customer value theory | Stimulus-organism-response theory | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-09-2022-0417 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014381221