Customer value from a customer perspective : a comprehensive review
Albert Graf and Peter Maas
| Year of publication: |
2014
|
|---|---|
| Authors: | Graf, Albert ; Maas, Peter |
| Published in: |
Service Value als Werttreiber : Konzepte, Messung und Steuerung. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02139-9. - 2014, p. 59-87
|
| Subject: | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmanagement | Service management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010359525