Customer Value in Non‐degree Executive Education: Linking Business Schools and Business

Reviews the role of non‐degree executive education in business schools. Suggests a focus on providing value to the external customer in executive education as a proactive way to force relevancy in teaching and research within business schools. Reviews strategies and policies associated with implementing such a focus on customer value. Discusses an executive education customer value‐determination system, which operationalizes some of these themes.

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Year of publication:	1992
Authors:	Stahl, M.J. ; Riblett, J.E. ; Bounds, G.M.
Published in:	Journal of Management Development. - MCB UP Ltd, ISSN 1758-7492, ZDB-ID 2020272-6. - Vol. 11.1992, 3, p. 3-11
Publisher:	MCB UP Ltd
Subject:	Management development \| Consumer attitudes \| Business schools \| Customer satisfaction \| Executives

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02621719210009901 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014883018