Customer Value : Kundenvorteile schaffen Unternehmensvorteile ; Anleitung für die Praxis und Grundlage für den Master Marketing, Services and Communication an der Universität St. Gallen
Christian Belz und Thomas Bieger mit dem Forschungsteam Walter Ackermann ...
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Belz, Christian (contributor) ; Bieger, Thomas (contributor) ; Ackermann, Walter (contributor) |
| Publisher: |
Frankfurt : verl. moderne industrie St. Gallen : Thexis-Verl. |
| Subject: | Beziehungsmarketing | Relationship marketing | Shareholder Value | Shareholder value | Management | Branche | Economic sector | Kundenwert | Customer value | Deutschland | Germany | Schweiz | Switzerland | Außenwirtschaftstheorie | International economics | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 797 S graph. Darst 240 mm x 170 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook ; Bibliografie enthalten ; Bibliography included ; Fallstudie ; Case study ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 744 - 779 |
| ISBN: | 3-478-25660-7 ; 3-908545-84-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001865124