Customer value modelling in the energy market and a practical application for marketing decision making
Sietske Lhoest-Snoeck, Erjen van Nierop, Peter C. Verhoef
| Year of publication: |
2015
|
|---|---|
| Authors: | Lhoest-Snoeck, Sietske ; Nierop, Johannes Erjen Maurice van ; Verhoef, Peter C. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 9.2015, 1, p. 1-32
|
| Subject: | CLV | service costs | credit losses | practical application | marketing policy making | Kundenwert | Customer value | Energiemarkt | Energy market | Kredit | Credit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011575143