Customer value of purchasable supplementary services : the case of a European full network carrier's economy class
Andreas Wittmer; Edward Rowley
| Year of publication: |
2014
|
|---|---|
| Authors: | Wittmer, Andreas ; Rowley, Edward |
| Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 34.2014, p. 17-23
|
| Subject: | Airlines | Customer value | Services | Ancillary revenues | Unbundled services | Kundenwert | Fluggesellschaft | Airline | Dienstleistung | Luftverkehr | Air transport | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Europa | Europe | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010244621