Customer values and CSR image in the banking industry
Andrea Pérez; Ignacio Rodríguez del Bosque
| Year of publication: |
2015
|
|---|---|
| Authors: | Pérez, Andrea ; Rodríguez del Bosque, Ignacio A. |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 20.2015, 1, p. 46-61
|
| Subject: | CSR image | company-CSR congruence | motivational attribution | corporate credibility | collectivism | novelty seeking | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Bank | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011298753