Customer willingness to participate in value co-creation : the moderating effect of social ties (empirical study of automobile customers in Ghana)
Year of publication: |
2019
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Authors: | Opata, Christian Narh ; Xiao, Wen ; Nusenu, Angela Abena ; Tetteh, Stephen ; Opata, Emmanuel Sackitey |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 6.2019, p. 1-14
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Subject: | social ties | willingness | interaction | co-creation | Soziale Beziehungen | Social relations | Kundenintegration | Customer integration | Ghana | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Soziales Netzwerk | Social network | Kundenwert | Customer value | Zahlungsbereitschaftsanalyse | Willingness to pay |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2019.1573868 [DOI] hdl:10419/206155 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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