Customer winback : how to recapture lost customers and keep them loyal
Jill Griffin; Michael W. Lowenstein
| Year of publication: |
2001 ; 1. ed.
|
|---|---|
| Authors: | Griffin, Jill ; Lowenstein, Michael W. |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 314 S. Ill. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-4667-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001619597