Customer winback : how to recapture lost customers and keep them loyal
Jill Griffin ; Michael W. Lowenstein
| Year of publication: |
2001 ; 1. ed., 1. HB print.
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| Authors: | Griffin, Jill ; Lowenstein, Michael W. |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 314 S. |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7879-4667-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004607953