Customers' acceptance of digital marketing techniques : the impact of search engine, e-mail, and social media marketing
Shadi Altarifi, Ali Zakariya Al-Quran and Hanan Mohammad Almomani, Mohammed Mousa Eldahamsheh, Anber Abraheem Shlash Mohammad, Sulieman Ibraheem Shelash Al-Hawary
| Year of publication: |
2024
|
|---|---|
| Authors: | Altarifi, Shadi ; Al-Quran, Ali Zakariya Farhan ; Almomani, Hanan Mohammad ; Eldahamsheh, Mohammad Mousa ; Anber Abraheem Shlash Mohammad ; Al-Hawary, Sulieman Ibraheem Shelash |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 34.2024, 3, p. 327-341
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| Subject: | customers' perspectives | digital marketing acceptance | DMA | email marketing | search engine marketing | SEM | SMM | social media marketing | Online-Marketing | Internet marketing | Suchmaschine | Search engine | E-Mail | E-mail | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Marketingmanagement | Marketing management | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2024.139230 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062920