Customers' comparative loyalty to retail and manufacturer brands
S. Allen Broyles; Robert H. Ross; Donna Davis; Thaweephan Leingpibul
| Year of publication: |
2011
|
|---|---|
| Authors: | Broyles, S. Allen ; Ross, Robert H. ; Davis, Donna ; Thaweephan Leingpibul |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 3, p. 205-215
|
| Subject: | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009231621