Customers' confidence and trust towards privacy policy : a conceptual research of hotel revenue management
Michael Tinggi, Shaharudin Jakpar and Ting Bick Chin; Junaid M. Shaikh
| Year of publication: |
2011
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|---|---|
| Authors: | Tinggi, Michael ; Shaharudin Jakpar ; Ting Bick Chin ; Shaikh, Junaid M. |
| Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 5.2011, 4, p. 350-368
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| Subject: | Vertrauen | Confidence | Revenue-Management | Revenue management | Hotellerie | Hotel industry | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009409485