Customers' intention towards O2O food delivery service under the different characteristic of customer group : a case study of Suzhou Industrial Park
Victor Chang, Nanjun Zheng and Yujie Shi
| Year of publication: |
2020
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|---|---|
| Authors: | Chang, Victor ; Zheng, Nanjun ; Shi, Yujie |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 19.2020, 4, p. 391-417
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| Subject: | customer preference | the multivariate logistic research model | targeting customer group | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Gewerbegebiet | Industrial park |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2020.107494 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226770