Customers, Management, and Resources : KEYS TO NEW CONSUMER PRODUCT AND SERVICE SUCCESS

Examines the existing literature and utilizes it along with input from industry executives to identify the major factors in the success and failure of new consumer products and services. Offers specific managerial implications and recommendations for firms and for marketing researchers to help improve the probability of success in the development and introduction of new products and services.

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Year of publication:	1993
Authors:	Anne Raymond, Mary ; Ellis, Brien
Published in:	Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 2.1993, 4, p. 33-44
Publisher:	MCB UP Ltd
Subject:	New product development \| Success \| Top management \| Marketing research

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/10610429310047688 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014896406