Customers' online shopping intention by watching AI-based deepfake advertisements
Brijesh Sivathanu, Rajasshrie Pillai and Bhimaraya Metri
| Year of publication: |
2023
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|---|---|
| Authors: | Sivathanu, Brijesh ; Pillai, Rajasshrie ; Metri, Bhimaraya |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 1, p. 124-145
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| Subject: | Deepfake video advertising | Information manipulation | Media richness | Online shopping intention | Perceived trust | Personalization | PLS-SEM | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbung | Advertising | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-12-2021-0583 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552687