Customers' online shopping preferences in mass customization
Thomas Aichner and Paolo Coletti
| Year of publication: |
2013
|
|---|---|
| Authors: | Aichner, Thomas ; Coletti, Paolo |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 15.2013, 1, p. 20-35
|
| Subject: | mass customization | product personalisation | customer survey | electronic commerce | mass customization marketing | Mass Customization | Mass customization | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Massenproduktion | Mass production |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010256418