Customers' participation in product development through crowdsourcing : issues and implications
Souad Djelassi; Isabelle Decoopman
| Year of publication: |
2013
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|---|---|
| Authors: | Djelassi, Souad ; Decoopman, Isabelle |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 5, p. 683-692
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| Subject: | Open business model | Crowdsourcing | Value co-creation | Customer participation | Kundenintegration | Customer integration | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Betriebliche Wertschöpfung | Value creation | Produktentwicklung | New product development | Open Innovation | Open innovation | Kundenwert | Customer value |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211445