Customers' purchasing criticality and post-service failure recovery satisfaction and restoration of trust of an online customer segment : an exploratory study
Gul T. Butaney; Vaibhav Shekhar; Bhupin Butaney
| Year of publication: |
2011
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| Authors: | Butaney, Gul T. ; Shekhar, Vaibhav ; Butaney, Bhupin |
| Published in: |
The journal of current research in global business : JCRGB. - Denver, Colo. : [Verlag nicht ermittelbar], ISSN 1050-6292, ZDB-ID 2529100-2. - Vol. 14.2011, 21, p. 68-74
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| Subject: | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beschwerdemanagement | Complaint management | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008860141