Customers' relationship with their grocery store : direct and moderating effects from store format and loyalty programs
Year of publication: |
July 2017
|
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Authors: | Filipe, Sandra ; Marques, Susana Henriques ; Salgueiro, Maria de Fátima |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 37.2017, p. 78-88
|
Subject: | Relationship marketing | Consumer behaviour | Store format | Loyalty programs | Konsumentenverhalten | Beziehungsmarketing | Kundenbindungsprogramm | Loyalty program | Einzelhandel | Retail trade |
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