Customers' savings rate and share of wallet : the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator
Hamin Hamin, Rosalie L. Tung, Chris Baumann and Susan Hoadley
| Year of publication: |
August 2018
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|---|---|
| Authors: | Hamin, Hamin ; Tung, Rosalie Lam ; Baumann, Christoph ; Hoadley, Susan |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 5, p. 400-416
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| Subject: | Customer loyalty | savings rate | share of wallet | ethnicity | religion | intra-national diversity | mediation/moderation | Religion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Sparen | Savings | Sparquote | Propensity to save | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1258002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011903369