Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Raouf Ahmad Rather, Linda D. Hollebeek
| Year of publication: |
2021
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|---|---|
| Authors: | Rather, Raouf Ahmad ; Hollebeek, Linda D. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-10
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| Subject: | Age | Behavioral intention | Customer engagement | Customer experience | Experiential marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Event-Marketing | Event marketing | Kundenintegration | Customer integration | Altersgruppe | Age group | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102453 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502658