Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Gaetano Aiello, Raffaele Donvito, Diletta Acuti, Laura Grazzini, Valentina Mazzoli, Virginia Vannucci, Giampaolo Viglia
| Year of publication: |
2020
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|---|---|
| Authors: | Aiello, Gaetano ; Donvito, Raffaele ; Acuti, Diletta ; Grazzini, Laura ; Mazzoli, Valentina ; Vannucci, Virginia ; Viglia, Giampaolo |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 4, p. 490-506
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| Subject: | Customer purchase journey | Field experiment | Mixed-method | Perceived warmth | Privacy concerns | Willingness to disclose | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Datenschutz | Data protection | Online-Handel | Online retailing | Experiment | Zahlungsbereitschaftsanalyse | Willingness to pay | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.07.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012495486