Customization at a glance : investigating consumer experiences in mobile commerce applications
Abdul Waheed Siyal, Hongzhuan Chen, Syed Jamal Shah, Fakhar Shahzad, Shaher Bano
| Year of publication: |
2024
|
|---|---|
| Authors: | Siyal, Abdul Waheed ; Chen, Hongzhuan ; Shah, Syed Jamal ; Shahzad, Fakhar ; Bano, Shaher |
| Subject: | Consumer experiences | Customization | Mobile commerce applications | Online retail stores | Retailing | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103602 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460860