Customization in bicycle retailing
Hamid Jafari; Anna Nyberg; Tone-Lise Osnes; Annika Schmitz
| Year of publication: |
2015
|
|---|---|
| Authors: | Jafari, Hamid ; Nyberg, Anna ; Osnes, Tone-Lise ; Schmitz, Annika |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 23.2015, p. 77-90
|
| Subject: | Customization | Value co-creation | Bicycles | Netnography | Postponement | Kundenwert | Customer value | Kundenintegration | Customer integration | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Fahrradindustrie | Bicycle industry | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Fahrrad | Bicycle |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010503929