Customization of the online purchase process in electronic retailing and customer satisfaction: An online field study
| Year of publication: |
2011
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| Authors: | Thirumalai, Sriram ; Sinha, Kingshuk K. |
| Published in: |
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc. - Amsterdam [u.a.] : Elsevier, ISSN 0272-6963, ZDB-ID 8562258. - Vol. 29.2011, 5, p. 477-488
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