Customized online promotions : moderating effect of promotion type on deal value, perceived fairness, and purchase intent
Patrali Chatterjee; John McGinnis
| Year of publication: |
2010
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| Authors: | Chatterjee, Patrali ; McGinnis, John |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 11075557. - Vol. 26.2010, 4, p. 13-19
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009881618