Customizing a consumers' story for you : the impact of protagonist geographical distance on willingness to share
Zhihao Yang, Desheng Wang, Tingting Li, Jie Han
| Year of publication: |
2023
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|---|---|
| Authors: | Yang, Zhihao ; Wang, Desheng ; Li, Tingting ; Han, Jie |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-12
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| Subject: | Consumers' story | Geographical distance | Story protagonist | Social identity | Konsumentenverhalten | Consumer behaviour | Geographische Entfernung | Geographic distance | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103384 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014342285