Customizing customer journey in hotels : a focus on human touch
Soey Sut Ieng Lei, Don Wu, Gus Guanrong Liu, Rob Law
| Year of publication: |
2025
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|---|---|
| Authors: | Lei, Soey Sut Ieng ; Wu, Don ; Liu, Gus Guanrong ; Law, Rob |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 124.2025, Art.-No. 103956, p. 1-11
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| Subject: | Hospitality | Hotel | Customer Journey | Human Touch | Multigroup Analysis | Service Encounter | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Gastgewerbe | Hospitality industry | Dienstleistungsmanagement | Service management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103956 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015340227