Customizing Prices in Online Markets

Dynamic pricing is the dynamic adjustment of prices to consumers depending on the value these customers attribute to a good. Underlying the concept of dynamic pricing is what marketers call price customization. Price customization is the charging of different prices to end consumers based on a discriminatory variable. Internet technology will serve as a great enabling tool for making dynamic pricing accessible to many industries

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Year of publication:	2002
Authors:	Reinartz, Werner
Published in:	Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2002, 1 Market-Space Management, 5
Publisher:	University of Milano-Bicocca
Subject:	Online Markets \| Customizing Prices \| Customization \| Market Segmentation \| Cost of Segmenting \| Cost of Policing \| Dynamic Pricing DOI:http://dx.doi.org/10.4468/2002.1.05reinartz

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Extent:	application/pdf
Type of publication:	Article
Source:	RePEc - Research Papers in Economics

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