Customizing products for self versus close others : the effect of intended recipient on creator perceptions of product uniqueness
Jiamin Yin, Yansu Wang, Jun Pang, Kanliang Wang
| Year of publication: |
2020
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|---|---|
| Authors: | Yin, Jiamin ; Wang, Yansu ; Pang, Jun ; Wang, KanLiang |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 1, p. 73-87
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| Subject: | Mass customization | Intended recipient | Product uniqueness | Thoughtfulness | Self-other decision-making | Mass Customization | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-019-09510-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012229432