Customizing Promotions in Online Stores
| Year of publication: |
2004
|
|---|---|
| Authors: | Zhang, Jie ; Krishnamurthi, Lakshman |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 23.2004, 4, p. 561-578
|