//-->
Ad typicality judgments in the processing of creative television ads
Peterson, Mark, (2023)
Price dispersion and legacy discounts in the national television advertising market
Hristakeva, Sylvia, (2023)
Switching before the pitch : exploring television channel changing before the ads even start
Kent, Robert J., (2013)
Cutting edge advertising : how to create the world's best print for brands in the 21st century
Aitchison, Jim, (2008)
Aitchison, Jim, (2004)