Cyber Security Patterns Students Behavior and Their Participation in Loyalty Programs

Despite of the number of public advice campaigns, researchers have found that individuals still engage in risky cyber behaviour. The first part of this article is focused on the general approach to the cyber security and safety of personal data kept and processed by different entities from the perspective of students, while the second part is dedicated to the privacy aspects from the perspective of loyalty programs. Researchers have found that individuals are typically aware of online security and how to protect their privacy in the network, Nonetheless, individuals are still inclined to take risks because they are unrealistically optimistic and believe that negative events are less likely to happen to them. The survey also shows that even though respondents are aware that retailers collect, and process personal data and respondents feel that the amount of personal data of program members is far beyond the accepted level they still participate in such programs. Authors found also interesting patterns related to behaviour of respondents influenced by demographical data and the area of loyalty.