Cyberentrepreneurship:A multiple case study

New information technologies have become the source of a new form of entrepreneurship known as cyberentrepreneurship. The cyberentrepreneur creates a firm that is essentially founded upon electronic commerce (e‐business start‐up), and whose main activities are based on exploiting networks using Internet technologies. So far, researchers have tended to study entrepreneurship as it is expressed in more traditional business models, even though there is recent interest in technology‐based entrepreneurs. Given that cyberentrepreneurship is still in its emergent phase, further research is needed on the subject. The study described in this paper, an in‐depth exploratory study of five cyberentrepreneurs, was designed to throw more light on cyberentrepreneurial processes and on the competitive elements applied by cyberentrepreneurs in starting up their business.